About Me

I am an SEO.

Well, there’s a bit more to me than that, but as a profession and passion, I’m a full-blown Search Engine Optimization specialist. I earn 100% of my income from SEO-focused endeavors, including affiliate marketing, client ranking, lead generation, as well as SEO services.

Passive income has enabled me to craft the lifestyle I’ve always wanted for myself. I’m a digital nomad. I travel non-stop and I’m absolutely in love with it.

In case you’d like to hear my story, read on…

My Personal Life

As mentioned earlier, I’m a travel addict. I was born in the United States and lived there for many years, but as soon as I got the green light, I purchased a one-way ticket to the rest of the world. Don’t get me wrong, I love my roots, but this bird was born to fly.

I’m currently located in Chiang Mai, Thailand but I’ve also lived in Costa Rica, Japan, and Bali. I’ve traveled to over 50 countries across the globe, but I normally reside in Asia as I really connect with the culture here. Chiang Mai, in particular, affords an incredibly laid back lifestyle, but at the same time, some of the world’s most successful digital entrepreneurs gravitate here. There’s a huge community of people killing it online.

I put a high value on balancing work and social life. I love my friends… my fellow nomads. As you can imagine, constantly traveling keeps me far from my family, so I naturally find myself creating new families on the road.

When I’m not nerding out on the computer, I’m hanging out with my fam-friends. Aside from travel, I love to dance. I’ve been immersed in a street dance called “popping” for 17 years.

I’m not so active in “the scene” anymore, but if I’m out and a nice beat comes on, you can count on me hittin’ the dance floor in no time.

Last by not least, I’m an avid student of yoga and meditation.  I practice for at least 1-2 hours daily, every morning without exception.

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I graduated from U.C.S.D with a master’s degree in electrical engineering (M.S.E.E.).

Yep, I’m a big-time nerd.  The guy who likes to take things apart and figure out how they work… that’s me.  And to answer your question… Yes, I played World of Warcraft.  A lot.

My career ultimately landed me at a Silicon Valley startup company.   We sold software that enabled big player companies like Intel, AMD, and Qualcomm to create microchips.

It was here where I learned the true meaning of “hard work”.  Or perhaps it was called “slavery.”  I worked my fingers to the bone.  A 40-hour week was a rare blessing while 60-hour weeks were the norm.

Nonetheless, I learned some important lessons from that job, which without-a-doubt benefit me today.

  1. How to test – The software we sold was ridiculously complex. We were constantly developing new features that required accurate and isolated tests to make sure it worked.
  2. How to work efficiently – There was always so much work, that unless you learned to be quick and efficient, you’d be dead in a week.
  3. Customer service – One annual license for our software costs $300,000 per year. Yes, $300k for only one person to use it for only one year.  I worked directly with the customers.  For that ticket price, they got treated like royalty.

For me, the stress generated in the cubicle lifestyle was completely unsustainable. I was burnt out in a big way. There were month-long bouts of depression where I would question if I were really cut out to succeed in this world. I distinctly remember a dreadful feeling, knowing that someday I’d have a nervous breakdown and that it was just a matter of time.

A good friend had recommended I read The Four Hour Work Week.  At that point, my fate was sealed.  I had no choice but to figure out how to escape the corporate system and make money on my own.

It didn’t take long before I started experimenting with SEO every night when I got home from work. My level 80 Dwarven Warrior was finally retired and it was time to level up in real life.  These late-night projects were my first glimpse into making money online through the medium of SEO.  I was hooked.  It was the first time in my life where I actually experienced pleasure while working.

Eventually, the company I worked for got acquired.  Cha-ching!  My stock options became real and this was my ticket out.  I sold all my possessions and hit the road.

The Evolution of Diggity Marketing

At this point, I was working at affiliate SEO full time.  I was focused heavily on both Amazon Affiliates as well as some ClickBank products in the health niche.  The first year was rough and I definitely spent more money than I made.

However, I stuck to the plan and it didn’t take long before I was able to replace my salary as an engineer.  Not too much longer after that, I doubled it.  And this was all on my own…

Diggity Links

Around 2012, I decided to partner up and start the Diggity Links rental service.  The vision from the beginning was clear.  At the time, the standard for PBNs was quite laughable.  Standard WordPress theme, 300 words of spun content, and a YouTube video and you’d call it a day.

My mission was to completely change the link industry in terms of quality, footprint elimination, as well a setting a new standard for personalized customer service.  I wanted to create the best PBN on the planet.

At one point I remember someone literally calling me “stupid” for the amount of work that was going into these sites.  In 2014, that hard work was validated.  When the big G launched a huge attack on PBNs, Diggity Links was unscathed.  0% deindexed.

In 2018, Diggity Links was acquired by Rank Club, which still operates this day and keeps the same high-levels of standards.

Extreme Affiliate SEO: LeadSpring LLC

As time went on, more partnerships were formed and I teamed up with two good friends of mine on a massive scale affiliate SEO project.  Our goal with this endeavor was to divide up the work of creating money sites, niche selection, managing the link building, and ranking the websites between three people who were experts in their own areas.

I took on the role of Director of SEO Operations and my primary task was to rank the websites.  With the division of labor, I was able to really dive into the aspects of SEO that captivated me.  Namely, using test methodology to crack the algorithm and really understand its parts.  I was back in the lab, The Diggity Lab, so to speak and performing tests full time.

My former career as an electrical engineer groomed my brain for SEO.  When I was working for “the man,” I learned how to properly create accurate tests.  I learned how to analyze results with an impartial eye and extract the essential data.  And I learned how to avoid being tricked by false positives.

In order to live the lifestyle I want, traveling full-time and working to live instead of living to work, things have to be done as efficiently as possible.  I can’t afford to waste time with bunk SEO techniques, which is why I’m constantly experimenting with new approaches. It’s a non-stop process of optimizing efficiency.

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"If I were to build an SEO site empire, Matt would be one of the very few people I'd go for advice." - Tim Soulo

"Matt brings clarity to the noisy SEO world"  - Lorenzo Green

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This is a list of the tools and services that I’m currently using to rank my own sites. Everything you find here has been tested and proven to show value in the many tests you’ve seen on my blog.

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